About | UX Portfolio

Work Experience

Sep 2022 - Present

Leads UX strategy for scalable, secure, HIPAA-compliant and accessible systems for identity, health records, privacy, and caregiving.
Launched Amazon's first unified identity verification system, protecting millions in revenue and reducing Pharmacy cancellations from 10% to 2%.
Led design strategy for Amazon Health's first cross-service care coordination platform, presenting to SVP and VP leadership across three organizations. Hit adoption targets 40% faster than projected (4.5 months vs 7.5 months expected), with 42% of care receivers being new customers.
Streamlined core security experiences, reducing support contacts by 70%.

Oct 2020 - Sep 2022

Led design for nationwide Primary Care launch, scaling Amazon Care from on-demand visits to full primary care.
Designed integrated behavioral health access with Ginger (Headspace Health).
Built scalable systems for clinician data management and team assignments.
Spearheaded an accessibility hackathon, educating 50 cross-functional members and producing 13 projects, 2 adopted into the roadmap.

Feb 2019 - Oct 2020

Led UX strategy and research to launch Amazon's first company-wide internal learning system, reducing reliance on instructor-led training and boosting learner engagement.
Built inclusive authoring tools, expanding accessibility for a diverse workforce.

Jul 2015 - Feb 2019

Led UX strategy, visual design, and research for 5-star Kindle features: Page Flip, Continuous Scroll, Mark as Read, Kindle Oasis warm light.
Introduced Design Sprint methodology, accelerating design cycles and aligning cross-functional teams.
Founded a weekly customer feedback newsletter for 200+ team members globally.

Lead UX Designer — Zbang! (Acquired by AVG Technologies) Led UX strategy, visual design, marketing and social media for MultiMi, a communications platform with 700,000+ users globally.
Content Design Team Lead, Time To Know (Enabley) Led K–12 content template design, defined guidelines, and trained new designers.
UX Design Intern, Fidelity Investments Designed interactive window displays and onboarding materials.

Design: Human Centered Design, Design Strategy, Service Design, UX Research, Prototyping, AI/ML Product Design, Figma, Adobe CS
Leadership: Cross-Functional Leadership, Mentorship, Stakeholder Alignment
Domain Expertise: Healthcare, Identity & Security, Consumer Tech & Digital Products, Education, Accessibility

MFA, Design and Technology | 2013-2015

B.Des, Visual Communications | 2003-2007

Best Overall Award, Kindle Think Big Non-Tech Hack Day (2018)
Web & Application Design Semifinalist, ADAA Adobe Design Achievement Awards (2015)
Graphic Design with Distinction, AICF (2007)

Work Experience

Sep 2022 - Present

Leads UX strategy for scalable, secure, HIPAA-compliant and accessible systems for identity, health records, privacy, and caregiving.
Launched Amazon's first unified identity verification system, protecting millions in revenue and reducing Pharmacy cancellations from 10% to 2%.
Led design strategy for Amazon Health's first cross-service care coordination platform, presenting to SVP and VP leadership across three organizations. Hit adoption targets 40% faster than projected (4.5 months vs 7.5 months expected), with 42% of care receivers being new customers.
Streamlined core security experiences, reducing support contacts by 70%.

Oct 2020 - Sep 2022

Led design for nationwide Primary Care launch, scaling Amazon Care from on-demand visits to full primary care.
Designed integrated behavioral health access with Ginger (Headspace Health).
Built scalable systems for clinician data management and team assignments.
Spearheaded an accessibility hackathon, educating 50 cross-functional members and producing 13 projects, 2 adopted into the roadmap.

Feb 2019 - Oct 2020

Led UX strategy and research to launch Amazon's first company-wide internal learning system, reducing reliance on instructor-led training and boosting learner engagement.
Built inclusive authoring tools, expanding accessibility for a diverse workforce.

Jul 2015 - Feb 2019

Led UX strategy, visual design, and research for 5-star Kindle features: Page Flip, Continuous Scroll, Mark as Read, Kindle Oasis warm light.
Introduced Design Sprint methodology, accelerating design cycles and aligning cross-functional teams.
Founded a weekly customer feedback newsletter for 200+ team members globally.

Lead UX Designer — Zbang! (Acquired by AVG Technologies) Led UX strategy, visual design, marketing and social media for MultiMi, a communications platform with 700,000+ users globally.
Content Design Team Lead, Time To Know (Enabley) Led K–12 content template design, defined guidelines, and trained new designers.
UX Design Intern, Fidelity Investments Designed interactive window displays and onboarding materials.

Skills & Competencies

Design: Human Centered Design, Design Strategy, Service Design, UX Research, Prototyping, AI/ML Product Design, Figma, Adobe CS
Leadership: Cross-Functional Leadership, Mentorship, Stakeholder Alignment
Domain Expertise: Healthcare, Identity & Security, Consumer Tech & Digital Products, Education, Accessibility